Governance-first · Claude-native AI transformation
We significantly reduce shadow AI usage, train your people on Claude, and build the operating system around how they really work — and the gains compound. Same team. More capacity. Over a 6 to 12 month roadmap, not overnight.
Trusted, partnered, proven
Nominated for 3 awards, including the AIconics Responsible AI Award 2026
The AIconics Responsible AI Award
Recognises individuals, teams or organisations demonstrating outstanding leadership in the ethical, safe and inclusive deployment of AI.
This award celebrates initiatives that embed safety, transparency, fairness, accountability and diversity-equity-inclusion into the design, governance and use of AI, including proactive measures to avoid gender, racial or other protected-group biases, reduce harm and benefit society.
Most companies have given their team AI. Ask what problem it is solving.
They go quiet.
Last year an MD showed me eleven AI subscriptions across his team. They used two. Nobody had written down which problem each tool was meant to solve, so the rest sat there unopened. We mapped the actual work, found the three real pain points, and killed eight tools before we went near a model.
So we start with the unglamorous part. Your people, your processes, your culture, mapped and governed first. Get that right and the technology is the easy bit.
The operating system is built around your real work first. Your context, your voice, your workflows, and a knowledge base that improves itself.
Your team learns to run their real work inside the system. A method, not a search engine. The bit that makes the whole thing stick.
The gains stack. Same team, more capacity, over a 6 to 12 month roadmap. The system gets better the more it is used.
The front door
Methodology, not certification. Most AI training teaches prompting and stops at lunch. We teach your team a method that compounds across their work, and we build the system underneath it. The only people teaching the compound effect, because we are the only ones building the operating system behind it.
One team, up to 10 people. The hands-on day on your real work. Leave with workflows you use Monday morning.
Larger group, up to 20. A tailored pre-day scoping call, the six modules, and a post-day adoption plan so it sticks.
Not how to prompt. How to structure and lead the biggest technological adoption in our lifetime: what works, where AI fits the business strategy, the governance that keeps it safe, and the people and processes that accelerate growth.
Proof
IgniteAI is the case study. Bootstrapped in January 2025. A 34-company portfolio, around 60 live projects, run by a team you can count on one hand. The same operating system we build for you, we built for us first. We proved it worked, then shared it.
Named client case studies land here as our deployments go live. We do not borrow numbers we cannot stand behind.
The build
Not a chatbot. A working system built around your business. Claude reads your files, writes in your voice, and produces real work in your folders. Five pillars.
Claude already knows your strategy, your offers and the way you actually work.
It writes as each person, in their tone and their role, not as a generic chatbot.
The expertise of each job, encoded as skills, for sales, ops, finance and the rest.
The repeatable work runs on a schedule, briefings and reports drafted before you ask.
It gets sharper the more you use it, every job feeding a memory that compounds.
The standard way in is a SPARK Discovery. We discuss your business, baseline your culture and strategy, and map your AI opportunities. Your £5,000 investment shows where AI fits your actual workflows before a penny goes on the build.
ISO 42001, certification-ready, delivered with an ISO 42001 Lead Auditor. Governance that removes the fear before the tool arrives, so your people adopt instead of resist.
About
Chris Duffy. Royal Signals and Ex Special Forces Communicator, 23 years. Certified Chief AI Officer. Featured in Forbes. Two decades spent getting the right information to the right people at the right time, to inform mission critical decisions.
Same job. New tools.
The trust is earned through doing, not given by my history.
People First. Technology Second.
