Responsible AI · London & Dubai
Your people are already using AI, approved or not. We replace shadow AI with a governed operating system they are comfortable using, and turn it into three to five times the capacity without adding headcount.
Top 20 AI Leaders 2026. British Veteran Owned. Armed Forces Covenant signatory. Regular expert for Forbes in AI and cybersecurity.
Last year an MD showed me eleven AI subscriptions across his team. They used two. Nobody had written down which problem each tool was meant to solve, so the rest sat there unopened. We mapped the actual work, found the three real pain points, and killed eight tools before we went near a model.
So we start with the unglamorous part. Your people, your processes, your culture, mapped and governed first. Get that right and the technology is the easy bit.
Proof
IgniteAI is the case study. Bootstrapped in January 2025 with £25,000. A 75-company portfolio and 80+ use cases delivered, run by a small core team and a delivery network of 22 developers, trainers and consultants.
We built this operating system for ourselves before we sold it to anyone. I run it every day. Every claim on this page came out of using it.
We do not borrow numbers we cannot stand behind.
Four months of Claude Cowork inside the business, measured and sourced. Revenue read straight from Xero, time saved modelled and labelled. Download it in full below, no email required.
The First Step
Your people are already using AI. The real question is whether anyone has set the rules yet. We start by making it safe, on two fronts at once.
Human governance is the AI Manifesto: red lines, green lanes, and a team that moves from fear to confident use. Technical governance is ISO 42001, certification-ready, mapped to the jurisdictions you actually trade in.
Get this right and adoption stops being a fight. Your people trust the system, so they use it. That is why governance is step one. We install the guardrails before a single workflow gets built.
The build
Five parts make up the operating system we build around your business. Claude reads your files, writes in your voice, and produces real work in your folders, so your team spends its hours on clients rather than admin. Scroll to take the stack apart. Drag to turn it.
01 Context
An org-level context file that every person’s Claude reads before it writes a word. Your positioning, your offers and prices, who you sell to, and the red lines it must not cross.
Everything above inherits this. Get it wrong here and every layer above repeats the mistake.
02 Voice
A profile per person, built from their real writing. Sentence rhythm, the words they use, the words they would never use, and worked examples of their best work.
Harts of Stur: 100% voice consistency across a 10,000 SKU catalogue.
03 Skills
The way your best person does a job, written down so it happens the same way every time and does not walk out of the door when they do.
Professional services client: 10 hours a week back, per person.
04 Automation
The jobs that run without anyone asking. The Monday briefing waiting at seven, the month-end pack, the inbound lead answered while it is still warm.
Catering platform: £52K a month recovered on a 15-minute trigger.
05 Memory
Every document, decision and correction goes back in. What answered you last month answers better this month, and it stays when people move on.
HR policy assistant: 35 documents ingested, 85% faster answers.
Layer 1 is the foundation. Everything above it rests here.
Start here
Where does your business start? With your leadership team. We discuss your business, baseline your culture and strategy, and map your AI opportunities. You see where AI fits your actual workflows before a penny goes on the build.
It is the audit everything else is built on. From there, your Fractional Chief AI Officer delivers the governance, the training, and the growth.
Your leadership team, your real workflows, mapped and prioritised. The starting point for everything that follows.
Speak to UsAfter the SPARK Discovery
We start with a full SPARK Discovery Audit. The Fractional Chief AI Officer is what comes next, and it is where the work gets delivered. Chris runs your AI strategy as your Fractional Chief AI Officer: building in the governance, driving the training, and pushing growth and adoption month over month. You get the judgement of a Chief AI Officer without the full-time cost, and you work directly with Chris, not a junior.
Senior AI leadership on retainer. Governance, training, growth and adoption, driven month after month by the person who built your system.
Speak to UsIf you want to start with training
Methodology, not certification. Most AI training teaches prompting and stops at lunch. We teach your team a method that compounds across their work, and we build the system underneath it. Nobody else is teaching the compound effect, because nobody else is building the operating system behind it.
One team, up to 10 people. The hands-on day on your real work. Leave with workflows you use Monday morning.
Larger group, up to 20. A tailored pre-day scoping call, the six modules, and a post-day adoption plan so it sticks.
Bring the decision you have been circling for a month. The Combat Estimate run on it in the room, the difficult calls made under uncertainty, data paralysis broken, and a growth plan with a stop condition in it.
All prices exclude VAT.
About
Chris Duffy. Royal Signals and Ex Special Forces Communicator, 23 years. Certified Chief AI Officer. Regular expert for Forbes in AI and cybersecurity. Two decades spent getting the right information to the right people at the right time, to inform mission critical decisions.
Same job. New tools.
The trust is earned through doing, not given by my history.
People First. Technology Second.
Partnered and proven.
Nominated for 3 awards, including the AIconics Responsible AI Award 2026
Common questions
Ignite AI Solutions is a UK-based AI consultancy specialising in governance-first AI transformation. We train your people to use Claude AI in their real work, build an AI Operating System around your business, and create compounding gains over a 6 to 12 month roadmap, without adding headcount.
Build, Train, Compound is Ignite AI Solutions' three-phase approach: first we Build the AI Operating System around your real work (your context, voice, and workflows); then we Train your people to run their real work inside that system; then we Compound the gains over 6 to 12 months so the system improves the more it is used.
The first 90 days prove it works, your team is trained and an initial AI Operating System is in place. The full 12-month trajectory covers four phases: Foundation (days 1 to 90), Acceleration (months 4 to 6), Integration (months 7 to 9), and Compounding (months 10 to 12).
Shadow AI is when employees use personal AI accounts (ChatGPT, Claude, etc.) for work without company oversight, uploading client data, commercially sensitive information, or regulated content without realising the risk. Ignite AI Solutions addresses shadow AI by giving teams governed, policy-compliant Claude access from day one, so the useful behaviour continues inside a boundary instead of outside one.
Ignite AI Solutions works with both UK SMEs and enterprise organisations. Claude Training Days start from £2,500 for a Team Training Day, with Corporate (£3,750) and Leadership Strategy (£5,995) tiers. Full AI transformation programmes are scoped per organisation, and all pricing is published on the pricing page.
An AI Operating System is a custom-built layer that wraps AI tools around your business, your tone of voice, your processes, your knowledge base, and your governance policies. It means every team member uses AI consistently and safely, and the system improves the more it is used.
