Responsible AI · London & Dubai
Your people are already using AI, approved or not. We replace shadow AI with a governed operating system they are comfortable using, and turn it into three to five times the capacity without adding headcount.
British Veteran Owned. Armed Forces Covenant signatory. Regular expert for Forbes in AI and cybersecurity.
Last year an MD showed me eleven AI subscriptions across his team. They used two. Nobody had written down which problem each tool was meant to solve, so the rest sat there unopened. We mapped the actual work, found the three real pain points, and killed eight tools before we went near a model.
So we start with the unglamorous part. Your people, your processes, your culture, mapped and governed first. Get that right and the technology is the easy bit.
Proof
IgniteAI is the case study. Bootstrapped in January 2025 with £25,000. A 75-company portfolio and 80+ use cases delivered, run by a small core team and a delivery network of 22 developers, trainers and consultants.
We built this operating system for ourselves before we sold it to anyone. I run it every day. Every claim on this page came out of using it.
We do not borrow numbers we cannot stand behind.
Four months of Claude Cowork inside the business, measured and sourced. Revenue read straight from Xero, time saved modelled and labelled. Download it in full below, no email required.
The First Step
Your people are already using AI. The real question is whether anyone has set the rules yet. We start by making it safe, on two fronts at once.
Human governance is the AI Manifesto: red lines, green lanes, and a team that moves from fear to confident use. Technical governance is ISO 42001, certification-ready, mapped to the jurisdictions you actually trade in.
Get this right and adoption stops being a fight. Your people trust the system, so they use it. That is why governance is step one. We install the guardrails before a single workflow gets built.
The build
A working system built around your business. It runs the repeatable work with you, so your team spends its hours on clients, not admin. Claude reads your files, writes in your voice, and produces real work in your folders. Five layers, built in this order.
Start here
Where does your business start? With your leadership team. We discuss your business, baseline your culture and strategy, and map your AI opportunities. You see where AI fits your actual workflows before a penny goes on the build.
It is the audit everything else is built on. From there, your Fractional Chief AI Officer delivers the governance, the training, and the growth.
Your leadership team, your real workflows, mapped and prioritised. The starting point for everything that follows.
Speak to UsAfter the SPARK Discovery
We start with a full SPARK Discovery Audit. The Fractional Chief AI Officer is what comes next, and it is where the work gets delivered. Chris runs your AI strategy as your Fractional Chief AI Officer: building in the governance, driving the training, and pushing growth and adoption month over month. You get the judgement of a Chief AI Officer without the full-time cost, and you work directly with Chris, not a junior.
Senior AI leadership on retainer. Governance, training, growth and adoption, driven month after month by the person who built your system.
Speak to UsIf you want to start with training
Methodology, not certification. Most AI training teaches prompting and stops at lunch. We teach your team a method that compounds across their work, and we build the system underneath it. Nobody else is teaching the compound effect, because nobody else is building the operating system behind it.
One team, up to 10 people. The hands-on day on your real work. Leave with workflows you use Monday morning.
Larger group, up to 20. A tailored pre-day scoping call, the six modules, and a post-day adoption plan so it sticks.
How to structure and lead the biggest technological adoption of our working lives: where AI fits the business strategy, the governance that keeps it safe, and the people and processes that make it move.
About
Chris Duffy. Royal Signals and Ex Special Forces Communicator, 23 years. Certified Chief AI Officer. Regular expert for Forbes in AI and cybersecurity. Two decades spent getting the right information to the right people at the right time, to inform mission critical decisions.
Same job. New tools.
The trust is earned through doing, not given by my history.
People First. Technology Second.
Partnered and proven.
Nominated for 3 awards, including the AIconics Responsible AI Award 2026
